02 The Lead Response Gap
Reputation brings people to your door.
Fast response brings them through it.
Most firms generate plenty of interest. But too many inquiries fall through the cracks between marketing and intake.
100Inquiries
→
~60%Get a response (within hours or days)
→
~30%Book a consultation
→
~10%Become a client
! That means up to 90% of your potential clients never make it to your calendar.